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Media Factsheet #246: BBC Radio 1 Newsbeat
Read Factsheet #246 BBC Radio 1 Newsbeat. You'll need your Greenford google login to access it. Answer the following questions:
1) How is the history and launch of Radio 1 summarised in the factsheet? If you studied this as part of GCSE Media you will already know much of this.
Newsbeat started in 1973 but to understand this CSP you need to know a bit of history around Radio 1, the home of Newsbeat. For many years BBC radio had a monopoly of the airwaves, it was the only radio station that people in the UK could legally listen to. However, this monopoly was challenged in the 1960s when pirate radio stations such as Radio Caroline and Radio Luxembourg started illegally transmitting commercial programming via ships in international waters and on land.
2) Look at page 3 of the factsheet. How is Radio 1 attempting to appeal to its 15-29 age demographic?
It aims to entertain and engage young listeners with a distinctive mix of contemporary music and speech. The programmes showcase a wide range of new music styles and support emerging artists, in particular those from the UK;with at least 60 hours a week dedicated to specialist musicprogramming. News, documentaries and other speech content focuses on areas of relevance to young adults in the UK today and aims to help them make sense of the world around them. BBC Radio 1Xtra is Radio 1’s digital ‘sister’ station, shares some programmes and a similar passion for new music. The station has a particular focus on serving BAME (British English, Black, Asian and minority ethnic) communities, offering its young listeners programmes that span RnB, hip-hop, dancehall, drum & bass, and a range of other urban music genres. They also broadcast weekly documentaries under the ‘Radio 1 & 1Xtra’s Stories.’
3) What did young people used to get from radio? Focus on audience pleasures / Uses & Gratifications here (see top of second column on page 3).
- To connect themselves to popular culture products (identity).
- To gain an insight into the world beyond their own experience: relationships, romance, politics (information and surveillance).
- To build para-social relationships with media personalities (both musicians and DJs) – create fandoms.
- For pure entertainment.
4) How has Radio 1 and Newsbeat in particular diversified its content for the digital age?
5) How is Newsbeat constructed to appeal to audiences?
The internet has not challenged the centralised power of providers or allowed audiences to challenge content because Radio 1 and Newsbeat is finding it difficult to challenge the social media giants in targeting a youth audience, but it does try to utilise these platforms with its content.
Cultural Industries are made to create profit because The BBC is a PSB provider, free from commercial impulses. All profits go back into making more content for the people.
- The media is concentrated in the hands of powerful commercial media giants.
- Culture is controlled by social elites.
- Citizen-orientated regulation is concerned with content-based issues.
- Citizen-based regulation is a positive form if regulation that directs media content so that it can improve the lives of citizens and contribute the wider well-being of society.
- Citizen-based regulation promotes forms of media that can hold powerful groups to account.
The media constructs a range of identities which audiences are free to choose from this links as Radio 1 and Newsbeat offers a range of content that represents different class, racial, gender and age (15-29) identities. These could potentially reinforce audiences’ identities or challenge them. They also could offer role models for young people to follow or aspire to. This is part of the education facet of PSB.
- or the first time, the BBC will be robustly held to account for doing so by an independent, external regulator.
- Alongside responsibilities for programme standards and protecting fair and effective competition in the areas in which the BBC operates, the Charter gives Ofcom the job of setting the BBC’s operating licence (the Licence).
- On 29 March 2017, we consulted on a draft Licence setting out requirements for the BBC to fulfil its remit, and plans for Ofcom to measure the BBC’s overall performance.
- Require the BBC to reflect the full diversity of the UK population. We are requiring the BBC to put in place a new commissioning Code of Practice for Diversity, approved by us, by April 2018.
- Safeguard vulnerable genres such as arts, music and religious programmes. Our research shows these areas are important for some audiences; but some are in decline. We have therefore confirmed higher requirements for BBC One and BBC Two to show programmes in these genres.
- Support social action campaigns on BBC radio. We are requiring Radio 1 to offer a minimum number of major social action campaigns each year. Providing information and raising awareness of social issues affecting young people.
- Strengthen news and current affairs rules. To make sure the BBC reaches the widest audiences possible with its news and current affairs content, we have increased quotas for news on BBC One and current affairs on BBC One and BBC Two, and set new regulatory conditions for radio.
- Support social action campaigns on BBC radio. We are requiring Radio 1 to offer a minimum number of major social action campaigns each year. Providing information and raising awareness of social issues affecting young people.Allows people who aren't on social media much to learn about these campaigns and overall help them reach new heights and audiences.
- Strengthen news and current affairs rules. To make sure the BBC reaches the widest audiences possible with its news and current affairs content, we have increased quotas for news on BBC One and current affairs on BBC One and BBC Two, and set new regulatory conditions for radio. Eliminates the chances of either a) People missing out on news or stories; or b) eliminating the possibility of covering the wrong topics or fake news in general.
- Safeguard vulnerable genres such as arts, music and religious programmes. Our research shows these areas are important for some audiences; but some are in decline. We have therefore confirmed higher requirements for BBC One and BBC Two to show programmes in these genres.
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