Media: Film Industry Assessment

-


1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:some attempt to use media terminology (although not as successfully

EBI: A better understanding of the question needed  


2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3/3

5/6 I think for this question i could have explained my answer in more depth

3/9  for this question i had the knowledge but it didn't really link with the question and i struggled to add the theory about culture industries


3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

Promotion of Blinded By The Light at Sundance Film Festival created a buzz by building and

sharing critical acclaim from reviews, industry figures etc.

● Premieres and director/star interviews generate media coverage from newspapers,

magazines and online publications that generate interest and awareness of the film’s release.

● Link to Springsteen’s music may attract fans of his music – he has sold more than 150 million

albums worldwide.


4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

Blinded By The Light cost $15m to make – money raised between Bend It Films (huge success with Bend It Like Beckham), Levantine Films (huge success with Hidden Figures) and Ingenious Media investment company. Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film. Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget. Unfortunately, despite good reviews and positive word-of-mouth from audiences and online (rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the production budget and nowhere near covering marketing costs. Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office. New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.


Comments

Post a Comment

Popular posts from this blog

Editing Blog Task

-
750 word Blog Analysis  The shootout takes place on the streets of Los Angeles between a crew of professional bank robbers led by Neil McClary and the LAPD led by Lieutenant Vincent Hennen. This scene is a most across in tension building and realism. Mann’s direction focuses on realism emphasising the tactics and strategies used by both the police under criminals the use of high-powered firearms, the echoes of gun fires and the tragic positioning of the characters create a suspense experience for the audience. This film also uses enigma codes to create mystery. This scene is very technical as Mann uses long shots and wide shots to immerse the audience in the chaos of the fire fight the absence of the music enhances the sound of gunfire and sirens which causes the audience to feel the atmosphere and the city itself becoming the soundtrack. The setting of the downtown Los Angeles adds to the intensity of the scene the sprawling urban landscape becomes a character influencing th...
Read more

Film regulation and the BBFC - blog tasks

-
Film regulation and the BBFC - blog tasks: 1) Research the  BBFC  in more detail: what is the institution responsible for? How is it funded? What link does it have to government? This  history of the BBFC page  may help. The  British Board of Film Classification (BBFC)  is independent, non-governmental and not-for-profit, and has had the responsibility of classifying films since 1912, video tapes and discs since 1985, and more recently, online content.   It is funded through charged fees.  The  BBFC  is here to help everyone in the UK choose age-appropriate films, videos and websites, wherever and however they watch or use them. 2) Read this  BBFC guide to how films are rated . Summarise the process in 50 words. They note details of the general theme or context – plot, characters and the outline of individual scenes – along with the timings of key moments, the type of shots and camera angles, bad language, drug references, sex and v...
Read more

Blinded By The Light: case study blog task

-
  Blinded By The Light: case study blog tasks Background reading and production research Read the following interviews and features on  Blinded By The Light : Writer Sarfraz Manzoor on the story behind the film - Guardian Manzoor again on the promotion of the film and audience reaction Variety feature on the best films from the 2019 Sundance Film Festival   1) What is the story behind the production of the film? Blinded by the Light  is an adaptation of the autobiographical book by Safraz Manoor, Greetings from Bury Park, (2007) which recounts his experiences as a young British Pakistani growing up in the United Kingdom, his conflicted relationship with his Muslim father and his obsession with Bruce Springsteen, a white musician back in the 80s. 2) What was the audience reaction to the film? The most common responses to the film were in the ways that audiences found personal connections to the story. I could not have predicted that Israeli women in Jerusalem, white t...
Read more