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PRE PRODUCTION PLANNING

STATEMENT OF INTENT: Introduction key ideas: Existing Band/Artist: Artist: Alessia Cara Original Name for the Band/Artist: Original Artist Name: Ava Skye Footwear Brand for Sponsorship: Footwear Brand: jordans 4s midnight blueeeee Name of Original Music Magazine: Magazine Name: Resonance  Concept Overview :                                                                                                                                      The music video for "Scars to Your Beautiful" by Alessia Cara will challenge and subvert traditional stereotypes of beauty and self-worth often perpetuated in the media. It will focus on diverse representations of people, highlighting various body types, skin colours, gender identities, and personal stories. The video will serve as a powerful visual statement against the narrow beauty standards that dominate mainstream media, promoting self-acceptance and the idea that everyone is inherently beautiful just as they are. Reinforcing or Challeng

Preliminary Task LR

1) Type up your teacher's feedback  in full  plus a summary of the comments you received from other students in the class. EBI: Needs to be longer (21 secs)  Try work on lip syncing  Some shots are longer needs to be cut Vox pops - sound quality ( not understanding the concept)  Change locations  WWW: Good Planning/ Research  Good location ( Holland Park) Good Performance  Good Framing Good Editing  Good Movement + match on action  Good Camera Movement + matching actions   2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  three  WWW bullet points and  three  EBI bullet points for your work. WWW: Good editing had fun w different transitions Good movement matched well with the actor Strong location EBI: Needs to be longer Maybe 2nd costume? Try Vox pots for people 4) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? I have learned how to edit effectively    wil l n

My Music Video

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Preliminary exercise 2024 Research and planning

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Preliminary exercise: Research and planning   1) State the  song  you have chosen for your preliminary exercise. Scars to your beautiful - Alessia Cara  2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. Nobody Gets Me SZA  1. Camerawork The camerawork in "Nobody Gets Me" is quite distinct and adds to the intimate, raw nature of the song. Close-Up Shots : The video prominently uses close-ups of SZA, often holding these shots for extended periods. This creates a sense of intimacy and highlights her vulnerability, as viewers can see her facial expressions clearly, feeling her emotions deeply. Handheld Camera : The camera movements often have a handheld, slightly shaky quality. This style makes the video feel more organic and personal, emphasizing a sense of authenticity, like we are getting an unfiltered glimpse into SZA’s

Ignite Presentation Learner Response

  www: good concept  values and ideologies  subverting stereotypes  good use of images  magazine covered media language covered  editing mise - en- scene use of close ups  covered representation + concept  good vocal expression target audience  Blumber and Katz Staurt Hall  good blog work  concept  statement of intent  EB1  Research include videos highlight key words include themes in presentation  audience female ? add more theorist in representation  Www: Therefore, I would say I had a lot of good information in my presentation but it was a bit too much as sometimes I was running over time. The way I presented was confident and I had a good delivery. I used a reasonable amount of media language and talked about 2 theories. EBI: I had needed to do my more research on representations , shorten my information into bullet points and also find one more location place for my music video.  My presentation will lead to my actual coursework production and i think overall i need to change m lo

Media Awards Feedback

  Intuition by Sopiga cinematography/camerawork : composition, framing, BCU, CU, MS, LS, pan, tilt, tracking shot, zoom - The camera used was really clear so we could see everything clearly. The camera work was steady a lot of the time. Wide shot was used  a lot as well as some close ups. mise-en-scĂ©ne : clothing, props, gestures, facial expressions, sets, setting (CLAMPS) - It was a casual setting mostly at home. The facial expressions that were used were realistic making it it appealing to the audience since the actors were acting properly. lighting : key light, back light, filler light; underlighting, top lighting, back lighting; low-key/high-key lighting - Top lighting was used a lot as well as some lighting from the corners. Natural lighting from outside was used a lot from the sun. sound : diegetic/non-diegetic; on/off screen, sound bridge; parallel/contrapuntal sound, voiceover narration - The sound was really clear letting us hear it properly, there was diegetic sound used.  A

Summer Coursework Project

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1) Research: music videos Music Video 1 : Gangsta Kelhani In the music video for "Gangsta" by Kehlani, the camerawork plays a crucial role in establishing the mood and enhancing the thematic elements. The video frequently uses close-up shots of Kehlani, creating an intimate connection with the viewer and emphasising her emotional vulnerability. The camera often moves slowly, matching the song's haunting and sultry tone , which deepens the sense of melancholy and intensity. Low-angle shots are employed to convey power and resilience, aligning with the lyrics' themes of strength and survival. The colour palette is muted, and the lighting is dim, with strategic highlights on Kehlani’s face, drawing focus to her expressions . Additionally, the use of shallow depth of field isolates Kehlani from the background , symbolizing her internal struggle and sense of isolation. Overall, the camerawork meticulously complements the song's emotional depth, amplifying its i