The statement of intent final
Concept Overview : The music video for "Scars to Your Beautiful" by Alessia Cara will challenge and subvert traditional stereotypes of beauty and self-worth often extending the media. It will focus on diverse representations of people, highlighting various body types, skin colours, gender identities, and personal stories. The product will serve as a powerful visual statement against the narrow beauty standards that dominate mainstream media, promoting self-acceptance and the idea that everyone is inherently...