PRE PRODUCTION PLANNING
STATEMENT OF INTENT: Introduction key ideas: Existing Band/Artist: Artist: Alessia Cara Original Name for the Band/Artist: Original Artist Name: Ava Skye Footwear Brand for Sponsorship: Footwear Brand: jordans 4s midnight blueeeee Name of Original Music Magazine: Magazine Name: Resonance Concept Overview : The music video for "Scars to Your Beautiful" by Alessia Cara will challenge and subvert traditional stereotypes of beauty and self-worth often perpetuated in the media. It will focus on diverse representations of people, highlighting various body types, skin colours, gender identities, and personal stories. The video will serve as a powerful visual statement against the narrow beauty standards that dominate mainstream media, promoting self-acceptance and the idea that everyone is inherently beautiful just as they are. Reinforcing or Challeng