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The statement of intent final

  Concept Overview :                                                                                                                                          The music video for "Scars to Your Beautiful" by Alessia Cara will challenge and subvert traditional stereotypes of beauty and self-worth often extending the media. It will focus on diverse representations of people, highlighting various body types, skin colours, gender identities, and personal stories. The product will serve as a powerful visual statement against the narrow beauty standards that dominate mainstream media, promoting self-acceptance and the idea that everyone is inherently...

Print Brief Research and planning

Image
Billboard : ·                  Design idea : Clean layout with a full-page close-up of the artist’s face. The masthead is bold and located at the top, with minimal text surrounding the image. ·                  Inspiration : Use a close-up portrait of Alessia Cara to convey authenticity and emotion. Q Magazine : Design idea : The cover image integrates props or backgrounds to tell a story. Inspiration : Include symbolic imagery like mirrors or natural elements to reflect the themes of beauty and authenticity.   Rolling Stone : Design idea : A candid shot of the artist with bold, colorful fonts for headlines. The cover feels personal and intimate. Inspiration : Use warm tones and natural poses to emphasize the song’s message of self-love.   NME : o     Design idea : The use of striking contrast—black and w...